![]() ‘Snap Sounds’ | work marks several milestones. The beauty of the beats is that they create an ownable sonic identity for Harvest Snaps that wasn’t there before.” Vocals, instruments, dance choreography, anything goes. “Users can jam by themselves and with friends. ![]() ![]() TikTok was the perfect platform for reaching those hungry for tasty, healthy snacks and fun experiences”, explains Cutwater group creative director Adam Vohlidka. ‘Snap Sounds’ | the early stages, everyone loved the idea of making music while snacking. Beyond solo pieces, the branded effect allows the opportunity for duet content as well. Each motion triggers one of six beats, many of which are recorded sounds pulled directly from Harvest Snaps’ packaging and products, such as the memorable crunch that happens when you eat the tasty snacks. Named after the fun-to-eat, snappy products, it invites audiences, especially college students, to create their own music via head movements. ![]() ‘Snap Sounds’ | branded effect, entitled ‘ Snap Sounds’, can be accessed directly through TikTok or by scanning the QR code on the newly launched Mixed Snack Pack from Harvest Snaps, an offering with six, single-serve bags of veggie snacks in three flavours. Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., and digital creative agency of record Cutwater, with offices in San Francisco and New York City, has teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US starting the fall semester. ![]()
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